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Currently the Head of Strategic Growth. Joined Mileslife as Marketing and Partnership Manager and integral member of the Singapore launch team. Led Mileslife marketing and partnership team in Singapore and the launch in Hong Kong.
Former Singapore Country Manager for KKday. Spearheaded KKday’s business growth and expansion plans in Singapore.
An avid traveller himself, he brings to the table his deep understanding of cross-cultural trends and insights of this digital generation. Despite the hectic entrepreneur work life, he maintained an active lifestyle through weekly basketball sessions. He don't mind a drink every now and then.
Integral member of Singapore launch team. Leading Mileslife marketing and partnership team and all user acquisition efforts.
Led the launch for Mileslife Hong Kong. Spearheading the launch strategies including recruitment, merchant acquisition and user acquisition. Launched with 11 team members and more than 130 restaurant partners.
Handled corporate marketing (B2B marketing) and managed corporate events in the corporate marketing team.
In-charge of corporate clients acquisitions through corporate marketing initiatives. Successfully scheduled corporate events with current corporate clients, such as Facebook, Oliver Wyman, Mott Macdonald, and new potential corporate clients, such as Boston Consulting Group.
Managed to acquire potential corporate contacts that included Baidu, TripAdvisor and PassionCard Singapore. Initiated several corporate marketing initiatives that included food vendor sponsorship Electronic Direct Mailers (EDM) for corporate events, EDM for corporate clients and corporate marketing collaterals.
Assisted in marketing (B2C) activities as well, such as foodpanda Chinese New Year offline activation campaign.