Thesis: Analysis on the Influence of Cause-proximity on Japanese Consumers` Responses toward Cause-related Marketing
• This thesis aims to discover if cause-proximity, the distance between the donor and donation recipient, is a factor that influences Japanese consumers` responses toward cause-related marketing.
2015-7 - 2016-7
SeaTac Small Business Association Consulting Team
• Created business plan to increase membership for SeaTac Airport business concessionaries. • Coordinated with team members to analyze strategies and propose recommendations. • Assisted by professional advisors and mentors from Boeing Consulting