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An experienced growth marketer with e-commerce startup background, and over 6 years of proven track records in creating impactful campaigns to scale and build businesses from ground up.
Passionate about driving online and offline user growth acquisition and helping like-minded talents and companies meet at Wantedly. Curious? Come speak to us and we'll be happy to catch up over a fun game of Ping pong!
My passion lies in entrepreneurship and technology, with the goal of helping businesses deliver purposeful impact to the people they serve.
Wantedly is a platform where people and companies meet based on passion and values, rather than money or benefits. We are currently Japan's largest business networking platform, with more than 1-mil monthly active users and brands like UBER, Airbnb and Buzzfeed acquiring talent via our platform. Spearheading user growth acquisition and all things marketing.
Successfully led local market penetration by driving brand awareness and user acquisition through strategic channel management, achieving over 50,000 users in 1.5 years
Led a team to launch online and offline marketing campaigns from end-to-end, including strategy planning, media buying, assets creation, and campaign management Defined brand positioning by initiating and establishing a strategic network of key brand partners for synergistic growth
Event curation and management - Managed successful execution of over 40 events of various scales
Founded in 2010, the online streetwear label has gone from selling globally sourced designs to manufacturing its own unique collections catering to the savvy, fashion-conscious woman. Key highlights include launching a sell-out fashion show in collaboration with popular nightspot, Attica, and expanding into a brick-and-mortar pop up store at Orchard which attracted thousands of shoppers and brought in over 6 digits figure revenues during its year long tenancy.
The 8 year old brand has been featured in ChannelNewsAsia, HOT91.3FM, The New Paper, and multiple online media platforms.
- Built the brand from the ground up, scaling the team from 0 to 5 for strategic planning, marketing and business development initiatives for branding, acquisition, and retention
Diversified into omnichannel retailing through successful launch of physical flagship store to bring in new revenue streams
Kickstarted partnerships with over 300 merchants and influencers to maximise brand exposure
Capitalized on strong brand goodwill to attain numerous offers for a successful acquisition