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* Launched UberEATS Tokyo - Researched and analyzed market opportunity around food delivery, including country/city GDP, market size estimation, disposable income, regulations/legal viability of the business model, competitive analysis, number of restaurants/scooters/bicycles/potential eaters in central Tokyo, break-even analysis, estimation of LTV/CAC, etc. - Held numerous interviews with restaurant owners to determine viability / attractiveness of the model to restaurants - Successfully obtained internal buy-in for the launching of UberEATS Tokyo * Built Restaurant Sales Team and Led Partnership Development - Planned sales process, set team sales targets, created leads via Tabelog. Wrote JS script to scrape necessary restaurant data - Interviewed, hired and managed a total of 30+ experts (contract workers). Created onboarding material/playbooks to standardize quality of work. - Optimized outreach via experiments using cold calling, email, webforms, FB Messages, eat-ins, walk-ins, and direct mail. - Created sales pitch decks to use during face-to-face meetings - Trained external sales agency (ESA). Managed ESA’s KPIs. * Restaurant Account Management - Analyzed restaurant performance using SQL and Google Spreadsheets. Built restaurant dashboards that monitored the health of the marketplace as well as identified bad performers - Streamlined restaurant partner payments process by creating Google Spreadsheet tools and SQL queries. - Instituted Automated Comms program to provide low-touch support through automated email comms. - Led defect reduction on a whale restaurant group who had long courier wait-time, which cost the business a lot. Through on-site inspection and data analysis, reduced defect rate significantly. - Created payments support playbook and proactive validation processes in order to mitigate potential payment issues
As head of the company’s marketing efforts, managed and led growth initiatives at a VC-backed SaaS startup, helping the company grow its customers and revenue significantly (customers: 10x; revenue: 23x).
CRO: Managed conversion rate optimization process, using tools such as Visual Website Optimizer (VWO) and Google Analytics for A/B testing, and JS, Ruby/Rails, PHP, and HTML/CSS for implementation. Decided priority and ran tests successfully. o Copywriting: Wrote landing page copy based on analysis of target customer personas and their needs. Drew up the customer journey, and tested customer messaging to increase conversion rate.
SEO Strategy & Execution: Planned and executed an SEO strategy, targeting startup to midsize companies with a focus on the gaming and online advertising industries. Generated site content using targeted keywords. Grew organic search to the most effective channel for the company.
SEM/Display Ads Management: Initiated/managed online marketing campaigns, using search engine marketing (Google AdWords) and retargeting ad campaigns (AdRoll). Designed and implemented paid conversion funnels, including the ad copy, landing pages, and user-flow.
Conversion Funnel Analysis, Design, and Implementation: Analyzed the existing sales process and improved it by switching to an inbound marketing model. Successfully designed and implemented the change.
Performed financial auditing procedures for multi‐billion dollar tech companies. ● Assisted in auditing technically difficult accounting areas such as equity, joint ventures, investments, IFRS and GAAP audits. ● Was delegated management of interns as well as other peers (up to 5 others) during certain audits. Assigned tasks and managed the project schedule to meet hard deadlines. Created Excel VBA Macros, which were used across the team.