Curtis Lee

Projects

• Casio G Factory Retail Loyalty

  - A CRM & Loyalty Program for Casio Time Piece Retail Business
  - To know the retail customers, in the aim to engage the customers to achieve customer retention and increase pocket shares through cross-sell and upsell campaigns
  - Enable experiential rewards to loyal customers through the program, e.g. invitation to Event and Limited Edition Time Piece Sales.

  2015-2 - 2018-11

• Sephora Regional CRM Program

  Sephora wanted to revamp their regional Loyalty Program - Sephora Beauty Pass, to enable their customers to be able to earn loyalty points in any Sephora shop across Asia, including the Online store.
  
  My company was awarded the project to help revamped the CRM system and the campaigns management system.

  2014-3 - 2018-11

• f'east CRM Program for Far East Organization

  - A CRM Program for Far East Organization's (FEO) Most Valued Customers across their Business Division (Property, Hospitality, Retail Malls and F&B).
  - Utilize Mobile Marketing, Email Marketing, Web Marketing and CRM & Loyalty strategy to enhance customers engagement, enhance retention and promote customer loyalty
  - Leverage on FEO businesses (Hotels, F&B chains and Retail Malls) as the elements to bring experiential rewards to the high-value customers.

  2014-2 - 2018-11